Privacy Policy
At Mooni we are committed to protecting your personal data and helping you understand what we are doing with it. We will use your personal data in compliance with all data protection laws, keeping it safe and using it in ways that you would reasonably expect.
Here’s a summary of our Privacy Policy to give you a quick overview of our data practices. The summary is not a substitute for reading the Privacy Policy in full.
Please read this Privacy Policy in full along, to obtain important information about your personal data, it helps you to understand your rights and our obligations.
Limited data use only
When you use Mooni, we collect your Personal Data and may use it to improve the user experience, such as increasing the accuracy of predictions, the insights you get, etc. The main purpose of information collection is to provide you with our service. We don't have ulterior motives and your information is not passed to any unaccepted third parties.For research activities we use only de-identified or aggregated data, which cannot be associated with you.
You can help us
If you consent, we may use technical information about your device and other information about you (such as your device’s unique technical identifier, age group, subscription status, and the fact of application launch) for promotional purposes to reach more people like you who we believe may be interested in using the Services. You can always withdraw your consent.
Free data control
You may ask to access, modify, correct, erase, and update your Personal Data by writing to us at support@mooni.health. Please be aware that erasing or modifying some Personal Data you have provided could affect your ability to use certain features of the App that rely on historical data.
Protecting your data
We are committed to securing your information and we take reasonable physical, organizational and technical measures to protect your information against unauthorized access, use, disclosure, modification or destruction.

We implement practices, procedures and systems to comply with, among other things, European General Data Protection Regulation (GDPR) to keep your data safe.

Although we take great efforts to protect your information, no security system can prevent all potential security breaches nor be immune from any wrongdoings or malfunctions.
We limit children’s access to the App
You must be at least 13 to use the App (16 for European Economic Area (“EEA” and United Kingdom (“UK”) residents). We do not knowingly collect personal information from children under 13 (16 for EEA and UK residents), and we do not allow people to use the App if they are younger than 13 (16 for EEA and UK residents).
If you are a resident of another state not specified in this paragraph, then by using the App, you confirm that according to the laws of your state you have reached the legal age after which you are entitled to use the App - If this is not the case, please stop using the App. If you suspect that your account or this service is being used by underage children, then write to us immediately.
We are easy to contact
We believe in open dialogue, so we encourage you to contact our Support Team at support@mooni.health, our Data Protection Officer at support@mooni.health or send a message via our dedicated email if you have questions about this Privacy Policy, how we collect or process your Personal Data, or anything else related to our privacy practices.
Introduction
If you consent, we may use technical information about your device and other information about you This Privacy Policy explains how Mooni (“Mooni” or “we” or “us”) collects, stores, uses, transfers and shares Personal Data from our users (“you”) in connection with the Mooni mobile application, and the Mooni website including any products and services related to it (the "Website") (all collectively, the “Services”).
We reserve the right to and may change this Privacy Policy from time to time. If we make any material changes, we will notify you, through the App or by email. If permitted by applicable law, your continued use of the App after the effective date of an updated version of the Privacy Policy will indicate your acceptance of the Privacy Policy as modified. In some cases, you will be given a choice about whether to explicitly accept changes to the Privacy Policy. If you do not accept the terms of the Privacy Policy, please do not use the App.
Please check the Privacy Policy posted on our Website and in the App for the latest updates on our data privacy practices.
such as your device’s unique technical identifier, age group, subscription status, and the fact of application launch) for promotional purposes to reach more people like you who we believe may be interested in using the Services. You can always withdraw your consent.
What information we collect
Personal Data is information that can be used to identify you.

We collect Personal Data about you in a variety of ways. Sometimes we collect Personal Data automatically when you interact with the Services, and sometimes we collect the Personal Data directly from you. At times, we may receive Personal Data about you from other sources and third parties.
Personal Data you provide to us directly
General personal Information. When you sign up to use the Services, we may collect personal information about you such as:
  • Name;
  • Date of birth;
  • Camera Permission
  • Photo Library Permission
  • Push Notification Permission
  • Place of residence and associated location information including time zone and language;
In many cases, we may be able to infer your gender by your use of the Services.
Health and Well-being. When you sign up to use the Services, you may choose to provide Personal Data about your health and well-being such as:
  • Period info: periods, period length, cycle length, fertility windows, ovulation;
  • Various symptoms related to your menstrual cycle and health;
  • Other information about your health (including sexual activities), physical and mental well-being, and related activities, including personal life.
You may also allow us to connect to third-party services, such as Apple HealthKit, to enable us to import Personal Data about your health and activities into the App. We will process this data in order to provide you with the App functionality described below. When you choose to have this data imported you are subject to Apple HealthKit privacy policies and practices.
Personal Data we collect automatically
When you access or use the Services, we may automatically collect the following information:
  • IdentifierForVendor;
  • Device model;
  • Information about the operating system and its version;
  • Unique device identifiers (e.g. IDFA);
  • Version of your device system.
  • Time zone;
  • Language & Region
Data about your use of the Services, including, among others:
  • Frequency of use;
  • Areas and features of the Services that you access, visit or use;
  • Engagement with particular features;
Data from external sources. We may receive Personal Data about you from third parties. For example, we may obtain information from third parties, to enhance or supplement existing user information, including to customize and personalize your experience and for statistical purposes and analytics, as described below.
How we use your Personal Data
We will not collect and use your Personal Data without letting you know. Depending on which features of the Services you use, we will process your Personal Data based on one or more of the following legal bases:

1. Your consent
This is where we have asked you if we can use your personal data in a certain way and you have clearly agreed to this. If we are relying on consent as our lawful basis to process your personal data, you have the right to withdraw your consent at any time.

2. Fulfilling contracts
This is where we need to process your personal data in order to fulfill a contractual service to you.

3. Legitimate interest
This is where we are processing your personal data in ways that you would reasonably expect. If we are using this basis, we have conducted a legitimate interest assessment to make sure that we have a legitimate interest, that the processing is necessary to achieve that interest and that we have balanced our interests against your interests, rights and freedoms.

4. Legal obligation
We may be obligated to process some of your Personal Data to comply with applicable laws and regulations.
Principles of processing
Data minimization and purpose limitation. The main purpose of information collection is to provide you with our service.
We will not process Personal Data in a way that is incompatible with the purposes for which it has been collected or subsequently authorized by you or collect any Personal Data that is not needed for the mentioned purposes. For any new purpose of processing we will ask your separate consent.
No sale of Personal Data. We will not sell or rent your Personal Data. We will not disclose your Personal Data except as otherwise described in this Privacy Policy. We may share your Personal Data with our service providers solely as described in this Privacy Policy. We will also not use information received through your use of the HealthKit for advertising or similar services, or sell it to advertising platforms, data brokers, or information resellers.
Your rights
It does not matter what country or region you come from, we are committed to providing you vast privacy rights in relation to your Personal Data.
What rights?
Correction of your Personal Data
If you believe that your Personal Data is inaccurate, you have a right to contact us and ask us to correct such Personal Data.

Restriction of Processing
You have a right to request that the processing of your Personal Data be restricted in some circumstances. For example, you have the right to request the restriction of your Personal Data if you contest the accuracy of your Personal Data and we need some time to verify its accuracy.

Access to your Personal Data (including in portable form)
You have a right to request information about what Personal Data we process about you, to access all your Personal Data, and receive a copy of it, including in a structured and portable form (.json).

Erasure of your Personal Data
You may ask us to erase your Personal Data if you withdraw your consent to processing, if you believe such processing is unlawful. Please be aware that erasing some Personal Data may affect your experience using certain features of the Services that rely on historical data.

Right to object to the processing of your Personal Data
In some cases, you can object to the processing of your Personal Data, for example, if we process it under the legitimate interest basis, by contacting us at support@mooni.health.
How to exercise your privacy rights
Сontact us at support@mooni.health to exercise your privacy rights.
We will address your request within 30 days after receipt. It may take us up to 90 days in some cases, for example for full erasure of your Personal Data stored in our backup systems. We will let you know if we need more time and explain the reasons for the delay.
What else?
Please keep in mind that if we receive a vague request, we may contact you to better understand the request. We may also refuse to comply with a request that is manifestly unfounded and with excessive (repetitive) requests.
We might also require you to prove your identity in some cases. Normally, we make sure to verify that the request is coming from the same email as you provided when registering. Where you have not registered your account, we may ask you to undergo additional verification measures in an effort to ensure we are appropriately responding to requests.
Subject to applicable laws, you may have a right to lodge a complaint with your local data protection authority about any of our activities (related to your privacy rights, among others) that you think are not compliant with applicable law. If you have any concerns about our privacy practices, please let us know at support@mooni.health.
Third parties processing your Personal Data
We will not share your Personal Data with third parties except as specified below.
Processing to make the App run
In some situations, we engage other companies to process your Personal Data on our behalf. We refer to these companies as “processors.”

Processors are companies that help us run the Services, support our communication with you or perform other App-related activities. They may process certain Personal Data on our behalf to accomplish the goals related to the App functions and associated activities. We remain responsible for any acts or omissions of our processors and undertake to execute formal data processing agreements with them to the extent required by applicable law.

Here is the list of our main processors upon which we rely:

  • Type: Payments
  • Processor: Apple privacy policy
  • Data collected: Payment and banking information, Personal identifiers
  • Purpose: To collect and process payments for subscription to the App

  • Type: Storage
  • Processor: Amazon Web Services, Inc.
  • Processor's privacy policy: AWS privacy policy
  • Data collected: Images uploaded as profile avatars
  • Purpose: Data storage

  • Type: Analytical tools & Payments
  • Processor: Apphud (Apphud, Inc.)
  • Processor's privacy policy: Apphud Privacy Policy
  • Data collected: Country, Locale, Language, Time zone, Current IP address, Mobile platform, Device model, OS version installed on device, Last seen – the last time a user used your app, App Store receipts, Attribution data, identifier for advertisers
  • Purpose: To provide and maintain Service, To notify about changes to our Service, To allow to participate in interactive features of our Service when user choose to do so, To provide customer support, To monitor the usage of Apphud Service, To detect, prevent and address technical issues

  • Type: Analytical tools
  • Processor: Firebase (Google, Inc.)
  • Processor's privacy policy: Firebase privacy policy
  • Data collected: Age (if included), App store, App version, City, Continent, Country, Device brand, Device category, Device model, Gender, Interests, Language, New/Established, Operating system, OS version, Platform, Region, Subcontinent
  • Purpose: Google Analytics for Firebase uses the data to provide analytics and attribution information. The precise information collected can vary by the device and environment. For more information see Data collection.
Aggregated information
We may aggregate, anonymize or de-identify your Personal Data so that it cannot reasonably be used to identify you. Such data is no longer Personal Data. We may share such data with our partners or research institutions or use for statistical purposes, for example, we may share or use general age, demographic information and aggregate statistics about certain activities or symptoms from data collected to help identify patterns across users in articles, blog posts and scientific publications. Sharing this data contributes to the advancement of scientific research on women’s health. Our legal basis for processing your data for this purpose is legitimate interest.
Special circumstances
We may also share some of your Personal Data in the following special circumstances:
  • in response to subpoenas, court orders or legal processes, to the extent permitted and as restricted by law (including to meet national security or law enforcement requirements);
  • when disclosure is required to maintain the security and integrity of the Services, or to protect any user’s security or the security of other persons, consistent with applicable laws. In such cases we may also delete some of your Personal Data (e.g., by resetting your password to avoid unauthorized access);
  • when disclosure is directed or consented to by the user who has input the Personal Data;
  • in the event that we go through a business transition, such as a merger, divestiture, acquisition, liquidation or sale of all or a portion of its assets, your information will, in most instances, be part of the assets transferred.
Depending on the circumstance, we may rely on legitimate interest or legal obligation as our legal basis for the above processing activities.
Storage and duration
Except as set forth below, we will retain your Personal Data as long as needed to provide you with the Services or otherwise fulfill the purposes for which it was collected.
Impact of Account Deactivation/Requests to Erase Personal Data: At any time, you can deactivate your account and erase your Personal Data by emailing support@mooni.health. If you choose to deactivate your account, Mooni will generally delete all your Personal Data and it will not be recoverable should you later create another account.
Impact of App Deletion or Inactivity: If you choose to delete the App from your device or your account becomes inactive, we will retain your Personal Data for a period as required by laws in case you decide to re-activate the Services or re-install the App. The App covers different periods of users’ lifecycle; therefore, retention of your data is needed in some cases to secure your smooth experience with other App functions (e.g., switching to pregnancy mode after cycle tracking).
Limitations: You should be aware that, although we will anonymize or otherwise de-identify your data where possible, we may retain certain Personal Data and other information after your account has been terminated or deleted as necessary to comply with legal obligations, resolve disputes and enforce our agreements.
Children’s privacy

General age limitation. The Services are not intended for children and we do not knowingly collect personal information about children under 13 years old through the Services. If you are aware of anyone under 13 using the Services, please contact us at support@mooni.health and we will take the required steps to delete such information and (or) delete the child’s account.

Age limitation for residents of the European Economic Area and United Kingdom. Due to legal requirements, we do not allow the use of the Services by residents of EEA or the UK younger than 16 years old. If you are aware of anyone younger than 16 using the Services, please contact us at support@mooni.health and we will take steps to delete such information and (or) delete the child’s account.

Moreover, some of the App functions are limited for users that are younger than 18.
If you are a resident of another state not specified in this paragraph, then by using the App, you confirm that according to the laws of your state you have reached the legal age after which you are entitled to use the App - If this is not the case, please stop using the App. If you suspect that your account or this service is being used by underage children, then write to us immediately.


Communication
​​We may contact you via email or through other means (like popups or push notifications) to communicate with you about products, services, offers, promotions, rewards, and events offered by us and others, and provide news and information that we think will be of interest to you.

Please note that we may contact you with information about products, services, offers, promotions, rewards, and events offered by us and others via third-party platforms (like social media).

Storage and international Personal Data transfers

In limited circumstances, Mooni may transfer your personal data outside your country to our partners. Mooni will ensure that the country to which your personal data is transferred ensures an adequate level of protection for your rights and freedoms.


Transfers of Personal Data outside of the European Union, the European Economic Area and the United Kingdom

Personal Data in the European Union (EU), the EEA and the United Kingdom (UK) is protected by the General Data Protection Regulation (GDPR) and Data Protection Act 2018, but some other countries may not necessarily have the same standard of protection for your Personal Data.


Data Protection Officer (DPO)
To communicate with our Data Protection Officer, please email at support@mooni.health or use the contact details below.


Queries
If you have any questions or queries about this Privacy Policy, or if you would like to exercise any of your rights, please contact us at the contact details below:
Mooni Health UK Limited, 27 Old Gloucester Street, London, WC1N 3AX, United Kingdom

Email: support@mooni.health

We may at our discretion amend this Privacy Policy from time to time. Please check here to ensure you understand the version of our Privacy Policy which will apply at that time.

This Privacy Policy was last updated in March 2023.

support@mooni.health
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